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    Post  sinister_midget on Thu Dec 06, 2018 11:19 pm

    Hard Times: Left-Wing New Media Look to Mergers, Paywalls, Selling Companies

    Vice, Vox, BuzzFeed, HuffPost, and other left-wing digital outlets are struggling in an increasingly competitive marketplace.

    While smaller left-wing outlets, like Mic, Lena Dunham’s Lenny Letter, Refinery29, Rookie, and the anti-Trump Weekly Standard are either closed, closing, or going through massive overhauls to stop the bleeding of red ink, the big players on the left – the aforementioned Vice, Vox, and Buzzfeed – no longer look like sure things.

    Even HuffPost is looking at adding a paywall.

    And still nobody will read it.

    Vanity Fair writes that these “companies, which once heralded the dawn of a new media age—replete with massive valuations, large fund-raising hauls, and millennial sex appeal—now appeared to exhibit some traits of the brands that they once attempted to disrupt.”

    Today they find themselves “large, less nimble, and increasingly vulnerable to Facebook and Google. They seemed virtually encircled by competitors familiar and new.”

    “On one side” up-and-comers like “Axios, TheSkimm, Crooked Media, and the Athletic” are smaller, but have so far avoided relying on Facebook and Google “by monetizing their direct relationships with consumers.”

    On the other side are “revitalized s%$t-kicking legacy players, such as The New York Times and The Washington Post, who were converting subscribers at unforeseen levels in the Trump era.”

    Of course, this is all about ad revenue, which Facebook and Google continue to try to swallow whole.

    As a result, “BuzzFeed’s Jonah Peretti recently floated in the pages of The New York Times the quixotic notion of a multi-company merger between BuzzFeed, Vice, Vox Media, Group Nine Media, and Refinery29, as a means to rival the Facebook-Google ad duopoly.”

    But in reaction to that idea, “one prominent founder and C.E.O. wondered whether there was ‘a problem for the whole space,’ or ‘a problem for a handful of companies that really over-raised and over-expected and are now trying to re-adjust.'”

    He pointed out to Vanity Fair that “Consumer spending is up, and billions of dollars are being sunk into content, this executive noted, and yet ‘you have this little pocket of the universe looking desperate.'”

    Part of the problem, although Vanity Fair does not mention this, is conformity. What do Buzzfeed, Vice, and Vox offer that you cannot get anywhere — everywhere — else?

    That's the problem. You don't even have to look at or read or listen to another fake news source. Because every NPC, every unicorn, every furry, every aggrieved whatever says the same things every day: orange man bad, independent counsel getting close, all people with a different opinion than mine are Nazis.

    We'll never have to worry about China attacking us. They're 12 hours ahead, so we'll have plenty of time to shoot down their missiles.
    -- Alexandria Ocasio-Cortez

      Current date/time is Sun Jul 21, 2019 11:05 am